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Alterna Hemp Organics Hard Hold Gel a firm-hold styling gel that adds texture, shape and hold without crunchiness. Provides protection from thermal styling and creates exceptional shine with no risk of flaking. Formulated with Enzymetherapy Color Hold with UVA/UVB protection and Certified Organic Botanicals, including Alternas patented Hemp technology. Extends the life of your hair color and restores strength while protecting hair from future damage. Directions Apply to damp hair or cocktail with any other product.