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Pureology Essential Repair Shampoo Original Packaging renew strength, help repair and fortify against damage while protecting colour vibrancy. This ZeroSulfate concentrated shampoo strengthens hair with protein-rich soymilk and pure biotin and nourishes with certified organic botanicals of olive oil and chamomile to restore softness and shine for naturally radiant, healthy-looking hair. The exclusive AntiFade Complex maximizes colour retention. To Use Wet hair. Lather. Rinse. Repeat.